Tastemaker

Ghazaleh Somerville

Lead Product Designer · Toronto area

About

Product designer with 15+ years in fintech and SaaS, currently Lead Product Designer at RBC in Toronto. I think in systems, care about craft, and like untangling complex problems.

How I work

AI is part of how I work, from research and synthesis to interactive prototypes. I use Claude Code, Cursor, v0 and Lovable to test ideas in real code early.

Experience

  1. RBC Royal Bank Lead Product Designer

    –present · Hybrid, Toronto

    Self-serve investing, from buying mutual funds to financial planning, in mobile banking.

  2. PartnerStack Staff Product Designer

    –Feb 2025

    Redesigned vendor onboarding, making setup 15% faster.

  3. Plooto Staff Product Designer

    –Apr 2024

    Built an MUI design system that doubled first-time payment conversion.

  4. Roofr Product Design Lead

    –Feb 2023

    Led 0→1 subscriptions and onboarding through 150% revenue growth.

  5. Flexday Senior Product Designer

    –Jan 2021

    A Figma design system for a React Native rewrite.

  6. Flybits Head of UX

    –2020 · Toronto

    Scaled the UX team and built an accessible design system.

  7. Wave Financial Product Designer, then Design Manager

    –Aug 2018

    Transactions Page redesign with a 40% efficiency gain.

Focus

Fintech, payments, B2B SaaS, onboarding, design systems, human-AI products

Tools

Figma, Adobe CS, Framer, Webflow, WordPress, HTML/CSS, Tailwind, MUI, GitHub, Vercel, Supabase, Amplitude, Pendo, Hotjar, Maze, UserTesting, Claude Code, Cursor, Copilot, ChatGPT, Gemini, Lovable, v0, Midjourney

Education

  • OCAD University (Ontario College of Art & Design) · Bachelor of Design, Graphic Design · 2004–2008
  • Ringling College of Art & Design · Mobility program · 2007

Tastemaker Daily

I also curate Tastemaker Daily, a twice-daily board of design from around the world.

Get in touch

gsomerville86@gmail.com LinkedIn